A broker’s guide to marketing #5: Video marketing
The final week of our marketing hacks series takes a look at a new channel of marketing. Here are our tips and tricks on making the most out of video marketing.
An inbound marketing and sales platform, in 2015 video will take up 57% of consumer internet traffic.
By 2017 this will have risen to 69%. Video is becoming more effective than text for SEO, lead generation, attracting prospects to your website, keeping them engaged and converting them to customers with Forrester research stating that just one minute of video is the same value as 1.8 million words*.
So what can you do?
Don’t go overboard; create a simple “talking head” video – one person talking about a product and what it can do for a customer. Use the video to tell viewers what you’ve got, why they need it and what they can do next in order to get it. It’s such a fast, effective and easily absorbed way to get a message across. Video is the easiest way to put a complex message across to your audience with* 64% of consumers being more likely to buy a product after watching a video about it and 70% of marketing professionals reporting that video converts leads better than any other medium.
Before creating your video, you need to decide on a strong sales message that should include the following three points:
- What is the benefit of the product to the customer?
- What makes it stand out from other products on the market?
- What do you want the customer to do next?