We start with a question – what is marketing?

In its broadest sense, it’s about identifying customer needs and making sure your company has the goods and services to meet them (and doing it better than the competition!).

It’s all about the customer…

… the customer, and oh yes, the customer! The FCA’s mantra is to “put their customer’s interests at the heart of what they [the company] do” so why shouldn’t your organisation’s be the same?

This mentality should be reflected in every customer touch point from sales to underwriting to customer service and complaints. Our guide gives an overview of five marketing channels that brokers can use to optimise customer engagement which, if used appropriately, will have a positive effect on sales.

If you are keen to understand how to improve your schemes marketing, fill in the form below to download the guide.