A broker’s guide to marketing #2: Social media
With 304 million* active monthly users on Twitter and 364 million LinkedIn members, social media is one of the fastest growing lead generation tools in the world, creating huge opportunity for entrepreneurial brokers.
Choosing the right social platform
There are hundreds of social media channels and new ones are appearing every day which makes it difficult to figure out which ones you should be on. You don’t have to be on all of them but rather check which social sites your customers are using to focus your activity. A good tool you can use to know when your customers are actively using social media is Social Mention which allows you to enter phrases, your business name or even your product to compare where and when people are talking about those topics and what they’re saying too.
Consumers want instant results
The social web has changed the way people consume the news, talk to friends and interact with businesses. Consumers now have access to a wealth of information at their fingertips and expect answers immediately. Research shows 61%** of all global customers will take time to research online and compare products before making a purchase.
Engagement is key
Social media used effectively is a great way to engage your customers. Whether you’re online or not, your customers will be discussing you on social media – so join in! Offer them a way to reach you and become more interactive-two-way communication is key to an engaging business. Don’t be afraid of using social media, but make sure you stay human and be real. Transparency is key.