UK General Insurance, the specialist and niche personal lines insurance provider, has launched a new e-trading platform, BrokerPal, which will further diversify the company’s offer to its trading partners, and marks another step in UK General’s strategy to build a £500m GWP business.

  • 09 Mar 2016 – 02:58 PM
  • News

Nick Rawlings, strategy and innovation director, explained that BrokerPal is a free to use platform for trading personal lines products and enables brokers to access a wide range of products via a high quality online trading experience. The cloud-based technology enables brokers to purchase policies on behalf of their customers in seconds and to flex their own commission to enhance their opportunity to win business.

Karen Beales, UK General’s managing director said: “We know our brokers want to be able to offer alternative products from traditional motor and home insurance. BrokerPal enables them to access specialist products and gives them new products to sell with no financial commitment.”

Products available on BrokerPal include GAP, MOT, Scratch & Dent, Tyre & Alloy, Gadget with Travel and Home to follow shortly, with more products to be added in due course.

Rawlings said: “Our brokers want to trade UK General’s personal lines products but don’t always have the volume for a scheme. BrokerPal is the perfect solution and enables brokers to meet the demands of an evolving customer base.”

“We’ve built a trading environment which is intuitive and simple to use. Our aim has been to help our trading partners win and retain business and to further improve our relationships with them.

He continued: “To make sure we deliver the best possible service we have dedicated account handlers for BrokerPal and we’re continually taking feedback from customers to understand which products they want. We’ve been delighted by initial feedback from brokers and are confident that BrokerPal will deliver a significant boost to our trading performance.”

Find out more about BrokerPal here.