Affinity partners

We have a long history of working across many industries, building successful partnerships that generate valuable revenue streams.

Becoming a UK General Affinity partner provides an invaluable opportunity for you to cross-sell complimentary products to customers that already have a great relationship with you.

Did you know, that your customers are three times more likely to purchase their insurance from you than a brand they’ve never used? This represents a great opportunity for your business.

By selecting UK General as your insurance partner, you’ll benefit from working with a company that has a 20 year track record and extensive knowledge of providing insurance packages that your customers really want and that suit your business; we understand how successful joint ventures are made.

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Insurance solutions tailored to you

Our ability to create bespoke pedigree that sets us apart. We work closely with you to understand your customers, enabling us to create a bespoke solution to add value to your business and to deliver more leading services to your customers. Working with UK General, you'll benefit from a truly bespoke service, including:

  • Approach

    Partnership - we understand insurance; you understand your customers

  • Products

    Designed to meet your customer requirements and add value to your business

  • Brand

    Insurance solutions aligned to your brand and enhance your core brand values

  • Success

    Regular product reviews to ensure you're always ahead of the competition

A fully managed service

We work tirelessly to give you a full turnkey solution. We manage everything so you can focus on your business without distractions.

Our services include customer analysis, product design, IT and web development, digital marketing, financial, underwriting and actuarial, FCA compliance and project management; all of which are included as part of the service.

There’s no need to worry about product design, IT development, or customer services, website design, FCA compliance or managing third party providers – we’ve got everything covered!

Marketing support

We like to adopt a customer driven approach to product development and work alongside our corporate partners during the marketing planning process. Our marketing consultancy services include:

  • Working with our partners to create targeted communications
  • Provide customer and market insight using primary and secondary research to help you know your customers inside and out
  • Mapping all customer touch points to deliver a consistent customer experience
  • Provide expertise to drive your online acquisition. This includes website design, email marketing, social media, pay per click and affiliate marketing.

Reach your market quickly

One of the biggest challenges that can be faced when launching a new product, is defining your sales channel to reach your customers. We can offer a range of ways to for your customers to buy insurance in a way that is convenient for them.

  • Online – we make it quick and easy for customers to purchase your new insurance product through a seamless, fully branded quote and buy journey.
  • Call centres – we work with trusted UK-based, outsourced call centre services that operate 24/7/365. Your business and our brand are important to us so we’ll make sure they’re fully trained on your products and services.
  • In-store – we can provide the systems capabilities for your staff to sell insurance face-to-face in-store (or in-branch). We can also provide point of sale material and training resources.

The true value of an insurance policy will be realised at the point in which a customer needs to make a claim. This is where our customer service thrives.

Claims handling is a complex area and needs to be carried out by real experts, that’s why our dedicated team will help select the right claims solution for your business to ensure your customers get a great claims service and your brand reputation is well protected.

Who we work with

Great partnerships make for successful business and we’ve been lucky to work with great brands and businesses, of different sizes and across a wide range of industries. You can find out more about some of these brands below but if you’d like to know more about how we could work together, we’d love to hear from you.

  • Bourne Leisure Group logo
  • British Cycling logo
  • Debenhams Personal Finance logo
  • Oak Furniture Land logo

Bourne Leisure Group

Travel insurance
Travel icon

We are selected by Bourne Leisure Group to provide a travel insurance product across all of its holiday retail brands including Butlins, Haven, and Warner Leisure Hotels. The group offer the perfect UK holiday experience for families and adults including accommodation, entertainment and activities, but sometimes the unexpected happens and customers need to cancel their planned holiday.

Bourne Leisure Group approached us to provide a complimentary product for such eventualities so their loyal customers would not miss out in the event of cancellation. We provided bespoke policy wordings and the product is available on all three of their sub-brands websites.

British Cycling

Travel insurance
Travel icon

UK General Insurance, partnered with Thistle Insurance Services to launch a cycle-based travel insurance product, distributed via British Cycling, the UK’s largest cycling organisation and the national governing body for cyclesport. British Cycling has 126,000 members who often go abroad as part of organised cycling tours and compete in amateur events. They can struggle to find adequate travel insurance to cover themselves, their bikes and equipment for cycling events.

Chris Barclay, head of affinity & direct at Thistle Insurance Services said, “We are delighted to be working with UK General to provide this travel proposition for an iconic British brand, like British Cycling, who we have partnered with for over 8 years. We knew we had to find an agile insurance partner who could not only underwrite the product but also provide the technological expertise to deliver this to the market rapidly.”

Debenhams Personal Finance

Leisure & Lifestyle insurance
Leisure & Lifestyle icon

UK General Insurance was selected by Debenhams Personal Finance to create a bespoke wedding product that would appeal to a broad range of customers involved in the process of organising weddings.

We built in-house, an entirely white-labelled wedding insurance product. Debenhams branding was translated across the interface of the new product, enabling their customers to experience a seamless quote and buy journey.

Oak Furniture Land

Warranty insurance
Warranty icon

Oak Furniture Land selected UK General to provide a five year full protection furniture guard for new hardwood furniture to protect against every day accidents.

The product was bespoke built to provide stains and accidental damage including heat marks, breakages, pet damage and dents and structural damage to include cracking and warping. Unlike home insurance, claims can be made throughout the five year policy life and there’s no excess.

We worked together with Oak Furniture Land to create a product that was fit for purpose and offered real benefits for their customers.

ScottishPower

Warranty insurance
Warranty icon

ScottishPower is amongst the top six power companies in the UK and an energy provider to over 5 million households and businesses across the UK. As part of their Boiler Cover service, ScottishPower needed a solution to provide their clients with an affordable cover plan in the event of a boiler break down which could typically cost £1,800.00. The company selected UK General Insurance to create their HomeComfort Boiler Repair product with two variations to suit their customer requirements.