Becoming a UK General Affinity partner provides an invaluable opportunity for you to cross-sell complimentary products to customers that already have a great relationship with you.

Did you know, that your customers are three times more likely to purchase their insurance from you than a brand they’ve never used? This represents a great opportunity for your business.

By selecting UK General as your insurance partner, you’ll benefit from working with a company that has a 20 year track record and extensive knowledge of providing insurance packages that your customers really want and that suit your business; we understand how successful joint ventures are made.

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Insurance solutions tailored to you

Our ability to create bespoke pedigree that sets us apart. We work closely with you to understand your customers, enabling us to create a bespoke solution to add value to your business and to deliver more leading services to your customers. Working with UK General, you'll benefit from a truly bespoke service, including:

  • Approach

    Partnership - we understand insurance; you understand your customers

  • Products

    Designed to meet your customer requirements and add value to your business

  • Brand

    Insurance solutions aligned to your brand and enhance your core brand values

  • Success

    Regular product reviews to ensure you're always ahead of the competition

A fully managed service

We work tirelessly to give you a full turnkey solution. We manage everything so you can focus on your business without distractions.

Our services include customer analysis, product design, IT and web development, digital marketing, financial, underwriting and actuarial, FCA compliance and project management; all of which are included as part of the service.

There’s no need to worry about product design, IT development, or customer services, website design, FCA compliance or managing third party providers – we’ve got everything covered!

Marketing support

We like to adopt a customer driven approach to product development and work alongside our corporate partners during the marketing planning process. Our marketing consultancy services include:

  • Working with our partners to create targeted communications
  • Provide customer and market insight using primary and secondary research to help you know your customers inside and out
  • Mapping all customer touch points to deliver a consistent customer experience
  • Provide expertise to drive your online acquisition. This includes website design, email marketing, social media, pay per click and affiliate marketing.

Reach your market quickly

One of the biggest challenges that can be faced when launching a new product, is defining your sales channel to reach your customers. We can offer a range of ways to for your customers to buy insurance in a way that is convenient for them.

  • Online – we make it quick and easy for customers to purchase your new insurance product through a seamless, fully branded quote and buy journey.
  • Call centres – we work with trusted UK-based, outsourced call centre services that operate 24/7/365. Your business and our brand are important to us so we’ll make sure they’re fully trained on your products and services.
  • In-store – we can provide the systems capabilities for your staff to sell insurance face-to-face in-store (or in-branch). We can also provide point of sale material and training resources.

The true value of an insurance policy will be realised at the point in which a customer needs to make a claim. This is where our customer service thrives.

Claims handling is a complex area and needs to be carried out by real experts, that’s why our dedicated team will help select the right claims solution for your business to ensure your customers get a great claims service and your brand reputation is well protected.

Who we work with

Great partnerships make for successful business and we’ve been lucky to work with great brands and businesses, of different sizes and across a wide range of industries. You can find out more about some of these brands below but if you’d like to know more about how we could work together, we’d love to hear from you.

  • Bourne Leisure Group logo
  • British Cycling logo
  • Debenhams Personal Finance logo
  • Oak Furniture Land logo
  • Schemes

    Build your business by offering bespoke personal lines insurance which meets your customers’ exact needs.

    Find out more
  • BrokerPal

    Trade our products online. No minimum premium required and no set up costs. Register to start trading in less than 24 hours.

    Find out more
  • White-labelling

    Re-brand our tried and tested personal lines products and schemes, neatly marketed through your own website.

    Find out more