UK General is proud to be an award-winning provider of niche personal lines insurance products for brokers.

We’re growing, we’re ambitious, we’re different – and we understand what brokers need. That’s why, time after time, brokers choose UK General over other insurers.

An exciting portfolio of niche personal lines products for brokers

  • 620

    Schemes with industry leaders

  • 400

    £400m GWP 16/17

  • 97

    97% customer retention

  • 120

    Exceptional, experienced staff

Helping insurance brokers grow

For two decades, UK General has been Britain’s leading provider of niche and specialist personal lines insurance products. In that time, we’ve launched thousands of very successful bespoke schemes. Brokers can now tailor over 60 products to their own market specialism.

We wouldn’t be here if it wasn’t for our broker clients, so naturally they’re our top priority. Each broker has their own business development manager at UK General, who stays in close and regular contact to enable growth. And since we like to build lasting, meaningful relationships, we provide brokers with top-notch service, exciting business ideas, and loads of support.

Unique, niche & specialist insurance

Besides the usual personal lines products, we insure all kinds of weird and wonderful things – from beach huts to solar-powered wheelie bins. We can underwrite most risks, including unique products you won’t find anywhere else. Our many talented underwriters are all experts in their fields, with the authority to make decisions and the courage to take calculated risks. And thanks to our specialisms, brokers can tailor each product to their own requirements and their customers’ very specific needs.

You can access our personal lines insurance products through a wide range of schemes, or there’s the opportunity for white-labelling or trading as an affinity partner. We also offer powerful e-trading options as well as access via software houses.

Unrivalled breadth and innovation in personal lines insurance

UK General offers a huge range of personal lines insurance products across the property, leisure and lifestyle, payment protection, financial loss, motor financial, warranty, travel and personal accident categories. Within these, you’ll find over 620 schemes, many genuinely unique products, and unusual opportunities to carve out a competitive business niche.

We’re determined to be ahead of the curve in everything we do – from our insurance products to the ways we trade and the broker support we offer. We open up new markets, and offer products you may not be able to find elsewhere. This means brokers can be quick to seize rewarding and even unique market opportunities. And if you’ve got an idea for a new personal lines insurance product, we want to hear about it first!

  • Say hello

    We’re proud to have some of the most talented, innovative and friendly people in insurance. Meet the senior team plus our business development managers and underwriters.

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  • Explore careers at UK General

    We hold the Gold Standard of Accreditation from Investors in People – that’s the highest possible level. It recognises our excellent work in managing and developing our people.

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