Our big idea: Instead of using words like ‘mission’ and ‘vision’, we love to talk about our Big Idea for personal lines insurance.

We’re changing the world of personal lines insurance. We want to be first to market with new ideas, opening up rewarding markets for brokers and trading partners. We want to be recognised as clear, straightforward and friendly, and for providing unbeatable service. And we want to be everyone’s first choice for personal lines insurance.

What matters to us

We want to see an end to ‘one size fits all’ insurance, because it just doesn’t. Every customer should be able to access personal lines policies which are as unique as they are.

  • Customers at the heart

    It’s very simple: if we weren’t providing the level of service our brokers want, they’d be voting with their feet and we wouldn’t be growing so quickly.

  • Real relationships

    We believe in getting closer to customers – understanding them and their goals. We listen, we respond, we go the extra mile. We’re in this for the long haul, not quick wins.

  • Setting the pace

    We want to be associated with what’s exciting in insurance. Not just innovative, bespoke and tailored products, but great new ideas for services and broker support too.

  • Communicating openly

    We work hard to be in very regular contact with our brokers and trading partners, and we keep it simple, clear and transparent. Anything less just wouldn’t be respectful.

  • Say hello

    We’re proud to have some of the most talented, innovative and friendly people in insurance. Meet the senior team plus our business development managers and underwriters.

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  • Explore careers at UK General

    We hold the Gold Standard of Accreditation from Investors in People – that’s the highest possible level. It recognises our excellent work in managing and developing our people.

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