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Specialist & niche personal lines insurance: the UK’s #1 choice for broker & affinity partners. We’re changing the world of personal lines insurance, creating exciting new growth opportunities.

About us Our products Contact us

We occupy an enviable position in our market:

  • The #1 personal lines schemes brand

  • 2x Insurance Times’ MGA of the Year winner

  • 97% customer retention

  • Expertise in more than 60 products

Our insurance products

We understand that our partners want to offer more than just products. That’s why our product suite gives our partners the flexibility to work with our expert product development team to design products that are truly unique.

  • Schemes

    Build your business by offering bespoke personal lines insurance which meets your customers’ exact needs.

    Find out more
  • Affinity partners

    We have a long history of working across many industries, building successful partnerships that generate valuable revenue streams.

    Find out more

Be Wiser InsuranceDebenhams Personal FinanceRyan's InsuranceAudi

  • RT @PSLadvisers: 🆕 | You’ll now receive up to 5 quotes for our Landlords Insurance after we welcomed @ukgeneralgroup to the panel ea… https://t.co/Kq3ppiyCCS
    09:22 AM – 12 Sep 2019
  • Today we have enjoyed some handmade savoury snacks to help raise money for our chosen charity @MartinHouseCH 🍴 https://t.co/T3gbubMQre
    02:56 PM – 11 Sep 2019